As January gets into full swing, have you got a grasp on what 2023 is going to like for you? It can be easy to let time get away from you and in May, you are in the same place as you are now. In this post, we will discuss a time honored tradition that can help you make sure that doesn’t happen to you in 2023, Goal Setting!!
Goal setting is a good way to move your business forward in the new year. A well known method for goal setting, is the SMART goal system. This acronym stands for Specific, Measurable, Attainable, Relevant, and Time Bound. Using these elements will give you a better opportunity to achieve your goals. We put two goals below to help illustrate the difference.
Goal: I want to get more new clients
SMART Goal: I want to schedule 5 new clients for color treatments by May 30th, 2023.
Hopefully, the differences are fairly evident. The first goal is very broad, generic and possibly never ending! With this goal if you got one new client in all of 2023 then technically you would be a success in meeting your goal.
The second goal follows the SMART acronym. It starts by being very specific, it states what type of clients that you want to have and it is measurable in that it gives the number of clients that you want to achieve. Next up, it is attainable as it is reasonable to think that you could schedule five new clients in the next four months. This goal is relevant to your business as it will put new people in your chair. Lastly, it is time bound with a specific date that you are trying to get new clients scheduled on your calendar.
Whether you are trying to fill up your schedule with new clients or cut back the number of hours that you are working a week, these things will be easier to accomplish with a goal. While a basic goal can work, you are more likely to get better results with a SMART goal. Following those steps of having something be specific, measurable, attainable, relevant, and time bound will get you started on your way to success.